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The last 36 months have seen extensive experimentation in app design.

The last 3 years have seen extensive experimentation in app design. From the ridiculously simple (and successful) premise of Angry Birds to unsuccessful apps that sunk without a trace, 2011-2013 has set a precedent in how consumers react to apps.

These lessons supply a crucial understanding in how app developers should go about considering app development, and more importantly, the way the app and smartphone experience may change.

Having created a variety of apps across categories for most different clients and mobile OS platforms, SDI predicts major trends & insights in mobile app development.


The notion of gamification is not hard - mimic the points, challenges, leaderboards, and some extent the structure language of games in non-game situations.

Gamification has woven into apps across categories. Workout apps, for instance, "gamify" by permitting users to publish achievements, unlock new real life challenges (a new difficult cycling route, for example) and brag about successfully completing a certain challenge with participants.

Even cooking apps have borrowed the mutual competitiveness by letting users to write photos of these dishes with other users, and compare and critique them. More notably, multinational cafe chain Starbucks awarded discounts to cafe visitors who have won the 'Mayor' ranking for FourSquare check-ins at Starbucks locations.

Smartphones are essential

Going back maybe eight years ago, it turned out hard to feel that one would spend lots of money on a phone. However, the last two years have shown how smartphones aren't just productivity and entertainment devices, but have established a difficult appeal among users. They are now not merely lifestyle tools, but enablers of the fast, constantly connected lifestyle.

The freemium model works

While one would think that the oversaturation in the app market would cause developers of paid mobile apps development companies apps losing potential customers, the fact is the opposite.

With the normal acceptance of the ?There is an app to the?, and also the rush to generate apps, individuals are in fact happy to pay a little for a high quality app. Apps aren't actually programs anymore ? these are considered assets inside a smartphone-enabled lifestyle.

Users will gladly pay for the little more functionality if they're satisfied with your app?s performance and utility.

The future is cross platform

There are two critical why you mobile applications development should consider why cross platform, and never loyalty to at least one app platform is the key to thrive inside the app marketplace. Firstly, investigating major successful apps across categories, it's possible to see that being offered on the web and across devices is part in the reason for his or her success. From gaming to note-taking, people are looking for rapid convenience, so you cannot discount web versions of mobile apps.

Apple got this right once they developed the iCloud. Secondly, there's no more loyalty to some OS. Samsung?s march towards monopolizing the smartphone market has been marked by Apple losing prospective customers heavily.

Don't be the product, buy the product!